![]() “Think about the most regulated industry out there, it’s this industry,” Bet-David said.īy lending their reputations to PHP Agency, experts say celebrities like Bush and Peterson are bolstering the business’s legitimacy in the eyes of recruits. “There’s nothing about our model that’s multilevel marketing,” Bet-David said.īet-David denied that his company participated in the practices that former sales associates complained about to the Better Business Bureau, citing industry regulations. A Reddit forum devoted to discussions of multilevel marketing companies is filled with similar horror stories about the company, with tales of PHP agents pressuring friends and family members to pay initiation fees to join the company and savings squandered on PHP Agency trainings.īet-David, PHP’s CEO, told The Daily Beast that his company doesn’t do multilevel marketing. Multiple people complained that someone had persuaded them to join their insurance team and pay $150 for “training material,” plus a monthly recurring fee of $14.95. Its PHP page is littered with complaints. The poster features the celebrities arranged around PHP Agency’s CEO, Patrick Bet-David, a star in YouTube’s business motivation community who has amassed more than 1 million followers on his channel.īut much of PHP’s income appears to come from fees paid by the recruits themselves, according to complaints filed with the Better Business Bureau. The conference lineup became public through the poster announcing their appearance, which features a logo that’s nearly identical to the symbol for the Autobots, the good robots from Transformers. Representatives for the speakers didn’t respond to requests for comment. They’ll be joined by Oakland Athletics executive Billy Beane, who inspired the Michael Lewis book Moneyball. ![]() They are scheduled to speak in late July at the People Helping People Conference, an annual event organized by insurance sales company PHP Agency. Bush, basketball star Kobe Bryant, and right-wing Canadian professor Jordan Peterson will lend their famous names this summer to a multilevel insurance marketing company that critics say is better at getting money from its own recruits than it is at selling insurance.
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